Sweet is the first-ever media brand to launch on Snapchat’s Discover platform. We used a combination of words, videos, photos, and animation to create daily editions that championed the people, places, and things that make life more interesting (across a variety of categories, from style and beauty to TV, movies, and design).
In 2017, Sweet was nominated for a Webby award for Best Editorial in mobile sites/apps, two Hearst awards for Digital Innovation and Best Use of Social Media, and built an audience of more than 18 million monthly readers and 6 million subscribers.
At Nylon and Nylon Guys, I edited the magazines' "Culture Club" and "Genius News" sections.
As senior editor, I grew Culture Club from a 2-page spread into an energetically packaged 8- to 10-page section that included the magazine's first-ever dedicated books page, travel stories, and a tech page that focused on the culture of life online.
(Click here to read Culture Club as a hi-res PDF.)
Genius News covered the same range of topics as Culture Club from a male perspective, with the addition of fashion and food & spirits.