As the copywriter for Kate Spade Saturday, I conceived, implemented, and oversaw all messaging across platforms including Saturday.com, emails, social media, retail locations, products, special editorial projects, and collaborations. Our mission—to bring the fun and spontaneity of Saturday to every day of the week—was infused into every aspect of our editorial point of view.

Here's a sampling of what that looked like...

SATURDAY.COM:

EMAILS:

SOCIAL MEDIA:

Tweets, Instagrams, and Facebook posts—always fueled by compelling marketing strategies.

SHOPPING GUIDES: